SwarmSystem · Prepared for Dr. Matthew Siedhoff
Dr. Siedhoff, you want an out of network practice with patients from day one. This is the engine that does that. It starts the week your site is live.
From the call, 06:09
Six things you said, with the minute. Under each one, what we do about it.
I mean, I'm trying to generate, you know, an out of network business.
Out of network means the patient has to choose you on purpose. A webinar is where that choice gets made.
I found that I generate the most clicks on Instagram. … It's when I talk myself.
Agreed. Every ad and every webinar is you talking. Nothing static.
So, I mean, you can give me scripts. … That's perfectly fine. … I'm always so just ideas and topics, and, like, scripts never run.
So we hand you topics and ideas every month, and a script only where you want one.
I'm asking for more, you know, and, obviously, I'm trying to get to, like, 500 reviews and whatnot. … Or at least 100.
Every patient gets the ask the day after, without you remembering to send it.
I'd like to have a noncompete so you wouldn't pick on another provider.
Yes. One endometriosis surgeon in Los Angeles while you are a client. It is on this page in writing.
And I was paying all this money and my growths weren't going up.
You have paid people in Florida, San Diego, Panama and Mexico for posts. Nothing moved. We read that as the bar.
From the call, with the timestamps shown
Before we split anything into pieces, here is what month one costs, all in.
To us, every month
$6,000One price, and it does not move. Everything on the list below is in it. We have run this engine for the Dallas practice for a couple of years, so we know what it takes.
In ads, on your card, run by us
$2,000minimumAt our running average of about $20 per registration, that is about 100 people in the room for one webinar. You know what one out of network excision surgery is worth.
Our numbers
Nine steps. Three of them are yours, and they are marked.
Our terms
The part only you can do is the call that turns a registration into a patient. We provide the lead flow. We do not follow up on leads or close them for you. If there is no front desk yet, plan one before the first webinar. A lead that waits a day calls the next name.
Our terms · Our experience
You said you get the most clicks when you talk, and that scripts never run but ideas and topics do. So that is what we hand you.
From the call, 06:26 to 06:32 and 16:47 to 16:50
The running average per registration above comes from the engine we run for the Dallas practice. Los Angeles is more competitive than where that number comes from, and we have not measured it there yet.
So the first two months are a test at the minimum ad budget, and we grow it when the numbers say to. One more plain fact: Facebook limits how health practices can target and track, and the engine runs inside those limits today. We do not guarantee results. We do show you every number, every month, and we say what we would change.
Our numbers
One list, top to bottom. Every line runs every month. Nothing on it is an add-on, and nothing on it is billed on the side.
| Every month | What it means for you |
|---|---|
| The webinar, one a month | |
| The topic, picked with you | We bring what patients are searching that month. You pick the one you want to teach. |
| The opt-in page | Built, hosted and kept by us. Two headlines run against each other until one wins, then we test the next one. |
| The two minute opt-in video | You record it on your phone. It sits on the page and it is the reason people sign up. |
| Every script written for you | The two minute script and all four ad scripts. You said scripts never run for you, so these are hooks and beats, not lines to read. |
| Reminders that fill the room | Emails and texts out of your own account, in your name, so the people who sign up actually show. |
| We are in the room | Our team sits in the webinar, works the chat, and puts your booking link up at the end. |
| The numbers after | Who signed up, who showed, who booked. With what we would change for next month. |
| Four ads a month, run by us | |
| Four ad videos | You record four short videos on your phone. We send you the scripts and tell you exactly how to shoot them. |
| We trim them and caption them | Basic trim, captions burned in, cut to length for the feed. You told us on the call that is the work you want, and it is the work we do. |
| Four ads live every month | Run in two week sprints against the opt-in page, so the room fills before each webinar. |
| The budget, on your card, in our hands | Your ad account stays yours. We build, launch, watch and change the ads inside it. |
| Swapped the day one tires | When an ad stops bringing people we change it that week. We do not wait for the month to end. |
| What each ad cost you | Cost per person in the room, by ad, every month. The ones that lose get cut. |
| Getting named by AI | |
| Watched on seven AI engines | ChatGPT, Gemini, Perplexity, Claude, Grok, Copilot and Google AI Mode. Every month we ask them for an endometriosis surgeon in Los Angeles and record whether they say your name. |
| The before and after | We save what AI says about you the week we start. You see that same answer again every month, next to the first one. |
| Markup on every page | The hidden labels that tell Google and AI what you treat, where you are, and who you are. Without them you are a guess. |
| Read properly by AI agents | The two files that let an AI read your practice straight off your site instead of piecing it together from other people. |
| The page written when you are missing | When a question comes back with another name and not yours, we write the page that answers it, and it goes live that month. |
| Where AI is quoting from | The sites AI leans on when it answers about endometriosis. We go get you onto them. |
| Content on your site every month | |
| Up to 20 articles | 1,500 to 2,000 words each, on the questions patients type at night before they ever call an office. |
| Up to 8 pages | Condition, area and service pages. The first twenty-four are named on the site page. |
| Written for a patient, not a doctor | Plain words, your voice, and your byline on the ones that carry it. |
| Linked into the rest of the site | Every new piece points at the page that books the call, so the reading turns into a booking. |
| Sent to Google the day it goes up | New pages get pushed for indexing instead of waiting to be found. |
| The map, your profile, and citations | |
| Google Business posts every day | Your profile stays active, which is what Maps rewards. |
| Review asks on every visit | about 4 reviews today. You said 100. The ask goes out the day after each visit, without you remembering to send it. |
| Every review answered | We draft the reply, you approve it once, and it posts. |
| Your details fixed everywhere | Name, address and phone made the same across the directories Google checks. One wrong listing is what quietly holds the map down. |
| Your map rank, checked monthly | Where you show up from different corners of Los Angeles, not just from your own front door. |
| Tracking, so you know what paid | |
| A tracking number on the site | Every call logged and tagged with what brought it in. You can listen to any of them. |
| Every form and booking tagged | A lead carries where it came from, all the way into your CRM. |
| Webinar to booked call, counted | Signed up, showed, booked, kept. Four numbers, one line, every month. |
| What each source is worth | You tell us what a lead turned into. We show you which source paid for itself and which one did not. |
| One report a month | What changed, what it cost, what it brought in, and what we change next. Short, and in plain words. |
| The site itself, kept | |
| Hosting, uptime and speed | Watched around the clock. Slow pages and broken links get fixed on a schedule, not when you notice. |
| One test at a time | We read the heat maps, change one thing, and keep it only if more people book. |
| Your CRM supported | The account is yours and you can use all of it. Our hands on it are about two hours a month. |
| Two people who know you | An onboarding specialist to set you up and a customer success manager who stays. Either one answers within one business day. |
| Your seat held | One endometriosis surgeon in Los Angeles while you are a client, and it is you. |
| Everything above, every month. | $6,000 |
Search takes about six months to carry real weight. The site build starts that clock during your notice, and this keeps it running. The ads and the webinar bring people in while it does.
Our terms · From the call, 03:51 to 05:31
You asked for a noncompete at 10:17. While you are a client, we work with one endometriosis surgeon in Los Angeles, and it is you.
From the call, 10:17
You get an onboarding specialist to set you up and a customer success manager who stays with you. Either one answers within one business day. Direct line, no ticket queue.
Our terms
Our terms
It starts the week your site is live. Month to month, one price, everything on the list included. It bills to the card the deposit kept on file, and you can stop it with thirty days notice.
You own the site, the domain, and every account. Leaving is easy, not painful.
Our terms
Nothing on this page is bought today. The site comes first, and the engine starts the week it goes live. Reply to the email this came in, or text Justin, with any question.
Our terms